Hi Friend!

Contrary to other trendy start-ups in the tech industry, Wyze did not start in a garage. It actually started at Amazon headquarters, right here in Seattle, where the three of us Wyze founders used to work.

While working with retail teams in tech, we noticed something very wrong with the smart home industry. Despite all its praise and publicity, smart home gadgets weren’t even close to hitting mass adoption. That’s because smart products weren’t actually that smart, and they were completely unaffordable for the average consumer.

So we left our jobs and set off on a mission to change that. To make great technology accessible to everyone.

Day one at Wyze, trying to name the company

After months of research and development we created our first product, the Wyze Cam. The only question was how much to charge for it. Our competitors at the time were charging around $200 for a similar smart home camera.

We came up with a radical idea. What if we treated customers like friends? If our best friend was in the room, and we were selling them this camera in person, what would we charge? The Wyze Cam launched at $19.99.

 What happened next was incredible. Even though we no longer had margin to spend on marketing campaigns or a fancy office space, our users had our backs. They started sharing Wyze with friends and family, they made video reviews, write-ups, and social posts. They created a smart home movement that literally changed the entire IoT industry.

Sending the order for the one millionth Wyze Cam, less than a year from day one.

Since then much has changed. We’ve added many more employees while being voted one of the best places to work in Seattle. We’ve launched many more “too good to be true products” that have won all sorts of editor’s choice and media accolades. We’ve built the best AI in the business so that our smart products are actually smart, and named one of Time magazine’s most influential companies of 2022.

It hasn’t been easy. We’ve survived tariffs, a pandemic, inflation, and much more. Entrepreneurship is always a tough journey, especially when competing directly against the biggest companies in the history of the world. We’ve only come this far by doing things in a non-traditional way and staying true to our founding principles.

“Be Friends With Users” is written on the office walls, the handbooks, and the minds of every employee at Wyze. We commit to always listen to your feedback, build the stuff you want us to build, and to price it as low as we possibly can. Every time you open a Wyze box, we will do everything possible to make you say, just as they said on the day we launched our first product, “This is too good to be true.”

Wyze CofoundersYun Zhang
Dave Crosby
Dongsheng Song